But a few go viral people just love to share and share and share them again. And the sad this is, most of these stories die without making an impact. What kind of content do you like to share on Facebook as an individual user?Įvery day, countless videos, blogs, and articles are uploaded to the web. What does make a Facebook user share content?
Here is how to make your posts more interesting and engaging:Īppeal to your audience’s basic instincts This means that content that makes readers or viewers feel a positive emotion like awe or wonder is more likely to take off online than content that makes people feel sad or angry.”ĭeveloping your message by specific writing structures, words, and visual hooks may help you keep your audience emotionally invested. “Stories stimulating positive emotions are more widely shared than those eliciting negative feelings, and content that produces greater emotional arousal (making your heart race) is more likely to go viral. Scientific American made a relevant point here: It’s critical to connect with your audience at an emotional level through storytelling.ĭefine what emotion you want to communicate and then create your Facebook stories to support that emotion. So, apply emotional narrative in your content.ĭid you know emotions influence 90% of our purchasing decisions? They are on the platform for emotions and conflicts that they can relate to. People don’t just visit Facebook for boring news from brands. There’s a growing demand for content that triggers emotions. Like these influencers and mentors, create content for Facebook videos while focusing on your users’ needs and emotions rather than your services. ? ✅ Want To Become An Influencer? Learn How To Become One Here ✅ ? There are so many Facebook success stories we can share right now to highlight the importance of storytelling.įor example, some of our past clients like Lewis Howes, Gabby Bernstein, Jesse Eker, and Setema Gali are public figures who skyrocket engagement and views on Facebook with powerful storytelling. You need to tell great stories with the right blend of emotions and value. Tell An Emotional StoryĮvery business has stories and facts that can be shared on social media.īut what’s easy to remember, a story or a fact? Here are 11 strategies you can use to get more views on Facebook: 1. Emerging features and algorithms make it mandatory for businesses to adapt quickly. 11 Ways To Get More Views On FacebookĮstablished in 2004, Facebook is a rapidly evolving social media platform. In this blog, I’ll highlight 11 highly powerful ways and tips to help mentors, business coaches, and influencers dramatically increase the views on their Facebook content. No matter how good you’re at business coaching or mentoring, it’s difficult to get your presence felt on Facebook when there’s a lot of content competing for attention.īesides, you don’t have any control over how the platform prioritizes posts based on relevance and engagement. It’s not hard to understand why it’s difficult for a business to put your message in front of the right people. The organic reach is declining as the platform refines what each user sees.
The average engagement rate per post on Facebook is just over 3%. They either get minimal engagement or they completely fail to get their clients to see their content.
The question is why influencers, mentors, business coaches, and other professionals fail to drive considerable engagement on Facebook, despite the platform hosting over 2 billion active monthly users? While YouTube is the most visited video streaming platform on the internet, people watch over 100 million hours of video on Facebook.
Engagement often seems like an ideal objective for businesses, especially when it comes down to Facebook.